SEO & DIGITAL READINESS

Strengthen the website foundation that search and marketing depend on.

TESSERA's work in this area is focused on the website and Shopify environment itself.

POTENTIAL SCOPE

Website-side foundations that support search, feeds, analytics and marketing.

01

Page titles

02

Meta descriptions

03

Heading hierarchy

04

URLs and handles

05

ALT text

06

Internal linking

07

Product content

08

Collection content

09

Structured product information

10

Navigation

11

Filtering

12

Redirect quality

13

Mobile usability

14

Site-performance review

15

Indexing readiness

16

Product-feed readiness

17

Google Analytics implementation

18

Search Console

19

Merchant Center readiness

20

Meta tracking/catalogue readiness where appropriate access and identifiers are supplied

21

Website-side conversion-friction review

BOUNDARY

No guaranteed commercial outcomes.

TESSERA does not promise these outcomes and is not positioned as an ongoing paid-media agency.

01

Rankings

02

Traffic

03

Conversion

04

Sales

05

ROAS

DIGITAL READINESS

Need the website itself to be better prepared for search and marketing?

We can assess and implement the website-side foundations within an agreed scope.